The Root Touch Up is a new product developed in partnership with Marc Anthony. The product is intended to simplify the ritual of adding colour to growing roots. In the past the process was tedious, messy and time consuming. Root Touch Up was designed with two compartments containing iodine and hair coloring which are mixed together with a simple twist of a seal and shake. Built in bristles on top of the unit distribute the liquid onto the roots. The product is currently in stores.