How To Improve Customer Trust When Selling A Product Online

In order to convince people to buy your product, you need to gain their trust. There are a few ways in which you can improve customer trust when selling a new product online. Here are five examples. 

Provide high-quality product photos

When buying a product online, customers have to rely on photos to visualise what a product looks like. It’s important that any product photos you provide are high quality so that customers can clearly make out your product. It’s often worth hiring a professional photographer to take photos of your products to help make them look as appealing as possible – a professional photographer will know the right backdrops and lighting to use. Providing multiple photos of a product from different angles or even a 360 degree photo could further gain customer trust.

Write detailed product descriptions

Another way to build trust is to provide detailed product descriptions. Detailing information such as dimensions, weight, materials/ingredients, features, benefits and warnings can show a level of transparency and it can help win over customers who may be focusing on certain specs. Of course, product descriptions should still be easy to read, so avoid walls of texts and use bullet points where possible. 

Use a secure payment gateway

Customers also need to be sure that the payment gateway they are using is secure. When looking into payment gateway integration, make sure to choose a renowned payment gateway that will encourage trust. You can also apply for an SSL certificate and introduce multi-factor authentication to further make sure that the payment process is secure. 

Don’t neglect customer support

A lot of online stores neglect customer support, but having a good customer support service can often be key to winning over customers. There could be questions about your product that customers want to ask. Make sure that you provide contact details and that you respond promptly to any queries. Setting up an instant chat service on your website could make it easier for potential customers to contact you. You could even consider setting up an AI chatbot so that you don’t have to answer questions yourself. That said, providing an email address and a phone number as alternative methods of contact is still recommended. 

Encourage positive reviews

One of the main ways in which customers determine whether a company is trustworthy or not is reading product reviews. It’s important that you build some positive online reviews. You can do this by asking customers to leave reviews via email after they have received your new product. These could be reviews left on Google, Amazon or another platform. The more positive reviews you build up, the greater level of trust you can build. Providing a high quality product is key to getting good reviews, so make sure that your product is as good as it can be. Listen to complaints from customers and tweak your product if necessary. Make sure to also set a fair price – a higher price will increase customer expectations, while a lower price may encourage customers to be more forgiving of minor flaws.