Adidas Women’s Lacrosse Stick
Field Lacrosse is the fastest growing sport in the United States. Adidas wanted to enter this competitive market with a strong, reliable product that would offer superior handling. As a new comer to this market they needed to show a unique stick but one that did not look too extreme. Lacrosse heads are one of the most patented products in the world. It was critical for Adidas not to infringe on any of this intellectual property but to also have strong IP of their own. The Adidas Mid-Set™ design provides the advantages and feel of a traditional offset head while allowing the ball to sit higher in the pocket for a quick and accurate release.