The Stage Zero Collection for Love & Nudes Wins Silver at the 2024 Gerety Awards

The 2024 Gerety Awards, a prestigious competition recognizing creative excellence across the advertising and marketing industry, honored McCann Canada with a Silver award for their work on The Stage Zero Collection for Love & Nudes. This groundbreaking initiative, designed to promote breast cancer awareness, was not only a testament to McCann Canada’s creative prowess but also highlighted the collaborative efforts of Spark in product development. This victory reflects the intersection of social impact and innovation, a combination that drove the success of this remarkable campaign.

https://www.geretyawards.com/winners/2024/entry/143014/the-stage-zero-collection-love-nudes

1. A Milestone for Love & Nudes: The Stage Zero Collection

The Stage Zero Collection for Love & Nudes is more than just a product line. It is a powerful statement about body positivity, breast cancer awareness, and inclusivity in intimate apparel. The collection is the worlds first self-examination bra attachment. In a range of skin tones with medically accurate symptoms guiding the wear through a tactile breast self-examination experience. The Stage Zero Collection has made waves in both the fashion and healthcare industries.

The line was developed in collaboration with Spark Innovations, an innovative product design firm that contributed to the collection’s functional and inclusive design. From accurate textures and shapes, to specialized features that accommodate all bras, the product design embodies a thoughtful approach to a real examination. Love & Nudes, a Black-owned lingerie brand known for its dedication to diversity in skin tones and body types, saw a perfect opportunity to expand its mission by offering this preventative product to women’s health and well-being.

The Stage Zero Collection made its debut with a powerful message—Could this bra save a life? This message resonated with both consumers and the health community, establishing the collection as a leader in cancer prevention.

2. McCann Canada’s Award-Winning Campaign

McCann Canada played a pivotal role in bringing The Stage Zero Collection to a global stage, using their expertise in creative advertising and marketing to craft a campaign that would capture hearts and minds. Their submission to the 2024 Gerety Awards, which ultimately won Silver, was a reflection of their ability to create a narrative that balanced sensitivity with empowerment.

The campaign focused on raising awareness for breast cancer. Many women are unaware of an early stage of breast cancer, and the campaign sought to educate while offering a solution that can save lives.

Through impactful storytelling, the campaign highlighted real women’s experiences. These personal stories, coupled with stunning visuals of the collection, reinforced the importance of early detection, self-care, and support. The campaign’s use of diverse models reflected Love & Nudes’ commitment to inclusivity and body positivity, making the message even more powerful.

The award submission included a comprehensive overview of the campaign’s strategy, its goals, and its results. The judges at the Gerety Awards, known for their focus on gender balance and championing women in advertising, recognized the campaign’s ability to inspire and create meaningful social change, awarding it Silver in the Health category.

3. Spark’s Contribution to Product Development

Spark Innovations, a product design firm renowned for its forward-thinking solutions, played a critical role in the development of The Stage Zero Collection. Their involvement in the project allowed for the seamless integration of functional design elements.

One of the standout features of the collection was the attention to detail in ensuring maximum accuracy. Spark’s design team worked closely with Love & Nudes. The collaborative process between Spark and Love & Nudes was driven by empathy and a desire to provide solutions for women.

The Stage Zero Collection is a testament to the impact that thoughtful design can have on improving quality of life. Spark is proud of their contribution to the success of this project and the recognition it has garnered at the Gerety Awards. This achievement underscores Spark’s commitment to using design as a tool for positive social impact, and their ongoing collaboration with purpose-driven brands like Love & Nudes.

4. The Significance of the Gerety Awards Win

The Silver award at the 2024 Gerety Awards is a significant achievement, not only for McCann Canada but for all the collaborators involved in The Stage Zero Collection. The Gerety Awards are unique in their approach, as they are judged by an all-female jury, focusing on the representation of women in advertising. This win is particularly meaningful for Love & Nudes, a brand that has always championed diversity, inclusion, and empowerment through its products.

For McCann Canada, this award is a validation of their ability to create campaigns that resonate on a deep, emotional level. The Stage Zero Collection campaign was not just about selling lingerie—it was about sparking conversations, raising awareness, and providing women with a sense of dignity and beauty during a difficult time in their lives.

For Spark, the award is a celebration of their role in shaping products that matter. Their contribution to the design of The Stage Zero Collection demonstrates how product development can be a force for good, improving lives through thoughtful and innovative solutions. This collaboration with Love & Nudes highlights Spark’s commitment to supporting projects that align with their values of inclusivity, sustainability, and social responsibility.

Looking ahead, this win opens new opportunities for future collaborations between Spark and other brands focused on making a positive difference. It also solidifies Spark’s position as a leader in the product design industry, particularly in creating products that address unique challenges and needs.

The Stage Zero Collection for Love & Nudes winning Silver at the 2024 Gerety Awards is a momentous occasion for all involved. The collaboration between McCann Canada, Spark, and Love & Nudes resulted in a campaign and product line that raised awareness breast cancer.

This victory is a testament to the power of creativity, collaboration, and purpose-driven design. For Spark, the success of The Stage Zero Collection is a source of immense pride, showcasing their ability to create impactful products that resonate with both consumers and the industry at large. The Gerety Awards win reflects the importance of aligning design and marketing with a strong social mission, setting a benchmark for future projects aimed at driving meaningful change.

As Spark continues to innovate and contribute to projects like The Stage Zero Collection, their focus remains on creating products that inspire, empower, and improve lives. The recognition from the Gerety Awards serves as both a validation and a motivator for continued excellence in product development and design.