Product Design

Product design means a lot more than what the name implies. Designing a new idea or invention is not merely about it’s physical form; it involves problem solving to improve the quality of a new or existing product and enhance the end user experience.

Product Design Meaning

Product designers are not just the individuals who make your product presentable; they help you identify, examine, and validate the problem your product addresses, then craft, design, test, and deliver the solution.

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Product Design Process

This process consists of designing new or breathing life into existing ideas. Depending on your invention or idea, the process can be different. In the points below, we outline the many possible steps an invention may require before it can become a marketable product:

Research: We gather information about your product idea and the problem it solves. Through brainstorming, focus groups, market research, creative concepts, experimentation, and evaluation we design your idea and make it into reality.

Concept Development: Preliminary design concepts are developed, where we ensure that all product design concepts can be translated into feasible solutions.

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Ergonomics: During this process, we study how the intended users interact with your design to ensure the product works the way its meant to.  The user should not have to adjust to the product, the design must be effortless to use, often improving safety, efficiency, and comfort along the way.

Aesthetics and Styling: The aesthetics are all about the way your design looks and are largely responsible for how a new product design captures the market. During this stage of product design, we optimize a product’s appearance through sketching, 3D modeling, prototyping, and computer surface modeling continually refining the product’s aesthetics to appeal to the target market without sacrificing its functionality.

Computer Aided Design and Engineering: The product design team is involved throughout the entire process to ensure your concepts are possible in both their function and manufacturability. We use sophisticated software to create highly accurate models and assembly parts that can be used for testing the integrity of the product.

Taking your ideas from concept to manufacturing

Patenting your idea: Not all inventions get patented or are even patentable. But if you do intend to protect your invention, this is the right time in the process to do it. As part of the patenting process, we are able to create utility and design patents.

Prototyping & Manufacturing: This step is an integral part of the product development process. We create prototypes, sketch models, and generate mockups of product components to give our team, you, and target market consumers the opportunity to hold, touch, and interact with your design.

Packaging and Graphics: Our design team will make sure the packaging of your idea is the right size and made of the ideal materials and will grab the consumers attention.

Product Design Guidelines

In some cases, inventors have unrealistic expectations about the product design process, so here are a few tips to help you understand what can happen.

  • What you see on paper doesn’t always work in the real world, so expect slight variations from what is in the sketches.
  • Once your product is 3D printed and takes physical form, there may need to be slight changes carried out, once, twice, or more. As part of this process, our team has to make changes and 3D print your model again to make sure you are satisfied. Once the 3D model is ready, it may not mean it is ready to be manufactured. We may still encounter unforeseen challenges.
  • When you are ready for manufacturing, the team has to go back to their CAD drawings and make a production intent design that is manufacturable. At this point they look into details like wall thickness, drafts, steel safe conditions, tolerances, and material selection. The level of detail will be reflected in the moulds that will generate each of the parts of your idea. Because this is the most crucial part of making your idea come to life, this phase takes a lot of time.

Spark’s designers visualize the needs of the user and work on all stages of the product design process from research and initial concepts to manufacturing, until it becomes a tangible product. We tailor every solution to the individual client. If you require concept development only, full product design, turnkey production, licensing, or marketing support, we can help.