Ranir Announces Acquisition of Toronto-based BrushPoint
Latest Announcement Reflects Ranir’s Continued Commitment to Delivering Millions of Affordable, Healthy Smiles Every Day
Grand Rapids, Mich. – Oct. 4, 2016 – Ranir LLC, a leading global manufacturer of store brand oral care products and value branded oral care products under the Plackers and REMBRANDT trademarks, today announced it has acquired BrushPoint, a Toronto-based manufacturer of store brand manual and power toothbrushes. Terms of the deal were not disclosed.
The acquisition of BrushPoint is highly complementary to Ranir’s current portfolio of products and allows Ranir to leverage its innovation platform in the development, manufacture and marketing of store brand oral care products. The combined organization will have a more robust offering of products and services, enhanced manufacturing capabilities, and a broader distribution reach covering the U.S., Canada and Europe.
“I am extremely pleased to announce this acquisition – one that blends perfectly with our company’s mission to work with our established retail partners in providing consumers access to quality, affordable oral health solutions,” said Rich Sorota, president and chief executive officer of Ranir. “Our strong retail partnerships, complementary geographies and combined product and service strengths make this acquisition a natural fit for Ranir. Both of our organizations are dedicated to delivering our retailers the very best store brand oral care products, and we are excited to bring the Ranir innovation and product development model together with BrushPoint’s strong portfolio positioning in the value category.”
BrushPoint’s operations will be folded into Ranir’s headquarters within the next six months. Over time, Ranir expects the acquisition to result in revenue growth, expansion of operations and the addition of positions in West Michigan in the areas of marketing and quality.
Sorota concluded, “Our Company’s acquisition of BrushPoint is a clear indication that we are executing against our strategic plan focused on product and geographic expansion, and continuing to pursue opportunities that fit with our organization’s purpose of delivering affordable, healthy smiles, every day We are proud of the growth that our team has accomplished, and to be a Michigan-headquartered company with products distributed and marketed around the globe.”
Ranir is a leading global manufacturer of store brand private label consumer oral care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers. Founded in 1979, Grand Rapids, Michigan-based Ranir serves retail customers globally and is committed to delivering affordable, healthy smiles in millions of households every day. Its products, which include some of the world’s largest oral care store brands, can be found at major retailers in more than 40 countries. The consumer and customer insight driven company also owns, manufactures and markets the Plackers® and REMBRANDT brands and proudly employs more than 750 associates worldwide. For more information, visit www.ranir.com.
BrushPoint a power and manual toothbrush manufacturer focused on the private label and personal care market. Its toothbrush and dental accessory products can be found at major retailers throughout North America. With over 20 years of management experience in sourcing materials and finished product manufacturing, BrushPoint has built its reputation on flexibility and value.
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