How to make promo images for new product designs
One of the most important marketing tools you can use to build your new business brand is promotional pictures which are easy to create. For your online marketing strategy, you can use promo images for sales, conversion, Facebook games and giveaways. Even though you can use promo pictures in nearly any fashion and trend, they are perfect and effective in social media marketing.
Creating a promo image can be hard, especially for a new brand or design. However, that should not be the case. Check out the tips below to help you create a perfect promo image for your new design.
Get a base picture
Find a perfect, high-quality picture, but if you can take it yourself, the better. The good thing about taking a new picture is that you will have a unique promo picture.
However, not all business persons have the ability to take a high-quality picture: remember, online pictures are great, too. For any picture you select, ensure you get the background right. If you have no idea how to create a beautiful background, make background transparent. Use any suitable online tool to enjoy free services to edit the image before posting it.
Ensure you know the owner of the photo you intend to use to give proper recognition. You have two options when searching for a promotional picture: the image you can use and the one you can use and build upon.
Selecting the best editing tools
You will enjoy plenty of offline and online picture editing tools. The best part is that you can get free online tools at your disposal, but it doesn’t mean you should purchase high-quality software if you can. However, if you are unable or don’t have an editing tool, you can choose one from hundreds of free online tools.
Have your audience in mind
Thinking about your audience before creating your promo image is an important step to have exactly what will give you higher conversion rates. What will better connect you with them and who are they? A little research can help you know and understand what is trending in the target market and audience at a particular moment.
The most important aspect to consider is the emotions trending right now in the market for you to reach out better to your audience.
Because of that, you will better assess the image to use for your promotion. Learn whether your audience is connected with objects which are tear-jerking, comedic, inspirational or touching. Therefore, incorporate the biggest trending emotion into your promo image to get the best leads.
Different people have different preferences when it comes to effects on images. You can add 1 or 2 effects to your base picture or choose to ignore them. A nice effect can improve the appearance of your image, while too many effects can make your promotion picture look unprofessional. Therefore, select an effect that shows care and tact.
Some of the most used and famous effects include black and white, borders, sepia and distortion. Once you are satisfied with the edited image, copy, save and print.