Steps to Succeed With A Marijuana Product Design
Marijuana is being legalized in more states across the US and Canada every year.
If you’re an entrepreneur with an interest in designing a marijuana product and its many benefits, there’s no better time than now to start a business selling marijuana-based products. The industry is only just beginning and it is projected to grow at a rapid rate within the next decade.
Legal marijuana sales are predicted to reach an impressive $22 billion by 2022 and two-thirds of Americans say that they believe marijuana should now be legalized. Millions of people are now recognizing the incredible health benefits that the plant can provide and there is an ever-increasing demand for marijuana-containing products. With this innovators and inventors are coming up with amazing product designs and accessories.
So, if you’re ready to take a leap into the marijuana industry, what do you need to do? How can you start a successful business selling marijuana-based product designs?
Here are three key steps that you need to follow to get yourself on the road to success.
1. Choose Great Packaging
Packaging is everything when it comes to growing a brand, no matter what industry you’re in. If you’re a product-based business, you need to think carefully about how your products are going to look when they arrive at your customer’s homes.
First impressions mean everything! When your packaging makes a bold statement, people are more likely to remember you brand. This boosts your brand awareness and helps you to build a name for yourself within the marijuana industry.
Marijuana product packaging is not just used to keep your items safe. Although security is important, it’s not the full story. Your packaging represents your brand’s message and values. It’s what sets you aside from your competitors an makes your recognizable.
Half of all consumers say they would recommend your product if it arrived in branded packaging. So, take pride in the appearance of your products and their packaging.
2. Choose An Intriguing Name
Your brand name may seem like just small part of your business, but the name you choose can make or break your brand. Not only does your chosen name create an immediate first impression on your customers but it also reflects who you are as a brand.
When your brand name should be unique and memorable. It should resonate with your target audience in one way or another, and it should be easy to remember.
Take your time when you’re choosing a name for your start-up. Once you’ve narrowed down to a few different options, ask your friends and family members what they think of each one. Were they easy for them to pronounce? Which option did they prefer?
3. Consider Your Marketing Strategy
It’s always helpful to see how successful companies within the industry are marketing their products. Marketing marijuana products can be tricky due to the varying legalities around the plant. Take inspiration from other companies and follow their lead, at least until you’ve found your feet!
Try to make your marketing content fun and engaging. Highlight the benefits of marijuana products you have designed. Your product invention can encourage people to try your products and experience the benefits for themselves!